The effect of Values, norms, beliefs and behaviour on the environmental movement

Abstract

This bachelor thesis is written for the premaster Geography Planning and Environment at Radboud University of Nijmegen. In 2016, the municipality of Nijmegen, the Netherlands, has won the award for Green Capital of Europe in 2018. The topic of the thesis is the people behind the scenes of this project: the challenge encouragers of Nijmegen Green Capital (NGC). The aim of the research is to find out what drives these people, with the intention to mobilize more people who support the environmental movement in achieving the municipality’s goal of becoming climate neutral in 2045. The researcher used interviews and an observation as a research tool to find out to what extent personal norms, values and beliefs influence the environmental movement in Nijmegen.