Continue to work out! How attaining physical goals influences individuals to continue using fitness apps
| dc.contributor.advisor | Hillebrand, B. | |
| dc.contributor.author | Bluyssen, Ruud | |
| dc.date.issued | 2020-06-29 | |
| dc.description.abstract | Lack of physical activity is a growing global problem. Fitness apps can facilitate physical health improvement, but continuance usage intention is necessary to actually change physical health. Attaining physical goals is a main behavior change technique that is being used in the fitness apps. There is a gap in knowledge how attaining physical goals has an influence in the continuance intention of fitness apps. This research tries to close this gap by developing a conceptual model based on the post-acceptance model (PAM) that incorporates attaining physical goals and fitness app continuance intention among the variables fitness app satisfaction, habit, and technostress to explain the relationships. A survey was conducted (N=168) among Dutch fitness app users. A partial least square analysis was done to test the proposed model and find and interpret the strength of the relationships. The results show a significant positive relationship of attaining physical goals on fitness app satisfaction, that in turn has a positive relationship with fitness app continuance intention. Habit was also found to have a positive relationship with continuance intention. Next to that, the results show that technostress is not a significant moderator of the relationship between attaining physical goals and fitness app satisfaction. | en_US |
| dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/9327 | |
| dc.language.iso | en | en_US |
| dc.thesis.faculty | Faculteit der Managementwetenschappen | en_US |
| dc.thesis.specialisation | Marketing | en_US |
| dc.thesis.studyprogramme | Master Business Administration | en_US |
| dc.thesis.type | Master | en_US |
| dc.title | Continue to work out! How attaining physical goals influences individuals to continue using fitness apps | en_US |
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