Togethet transforming the inner city
Middle sized cities in the Netherlands are searching how to solve problems that face the inner city which threaten its attractiveness. In this thesis the case is the inner city of Doetinchem, which decided to find solutions for the inner city together with local entrepreneurs and residents. The research objective is to identify the motivations of residents to participate and how this had an effect on their participation in the place marketing process of inner city transformation and to see if their role as citizens affect their attitude towards the inner city. The civic skills and sense of place are important determining factors in the participation of the residents. The civic skills were a tool to be able to contribute to the working groups. The other determining factor was the sense of place. The bond that the respondents had with Doetinchem had a positive impact on their choice to participate. The participation in the role as citizens did not have a direct effect on the ambassadorship of the place. The respondents mentioned that they would become more proud on the inner city when the plans they made will be implemented and they will see their contribution in it.
Faculteit der Managementwetenschappen