Graph framing and colour priming: The effect of involvement in a cyber security case.
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2023-06-09
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en
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Abstract
The purpose of the present study was to explore the persuasive potential of graph framing and to investigate how this further depends on involvement in online security. Previous studies had focused almost exclusively on framing and colour manipulations in written texts or on visual framing elements other than colour in data visualizations. Furthermore, none of them had investigated the combined effects of visual framing and involvement on persuasion, which seemed to be an important gap in this field of research. A two (colour: red vs. grey) by two (involvement: low vs. high) between-subjects experimental design was used to explore the effect of colour and involvement on intention to change behaviour in a cyber security case. A factorial analysis of variance (ANOVA) on intention to change behaviour showed no significant effect as well as no significant interaction effect. Despite the nonsignificant result, this study has contributed to the growing body of knowledge in this field by refining research questions and highlighting methodological considerations. Future research should continue to explore this relationship and should employ a sufficient sample size as well as an experimental design that includes a well-defined control group.
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Faculteit der Letteren