Using scenarios to strategically cope with supply chain disruptions in the hospitality industry: a case of losing ‘the breadbasket of Europe’
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2022-07-04
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en
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The current conflict between Russia and Ukraine is causing disruptions in supply chains worldwide, such as delivery delays and continuous price increases. These two countries, also referred to as ‘the breadbasket of Europe’, are two of the world's largest grain suppliers. The loss of their supply will affect the hospitality industry, which is dependent on beer and bread supplies.
In this study, scenarios are created together with hospitality experts on the potential effects of supply chain disruptions in grain supply on the hospitality sector. Building on these scenarios, the experts are asked to evaluate certain strategic actions that are seen as important for companies to be robust and resilient in times of supply chain disruptions. This research uses the Delphi method, in which experts received two rounds of questionnaires in order to determine scenarios and eventually reach consensus on how to strategically cope with these scenarios. In addition to this, a content analysis is used to support the findings of the questionnaires.
The study contributes to the knowledge of supply chain disruptions and supply chain risk management in the hospitality industry, and the development of resilient and robust supply chain strategies.
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Faculteit der Managementwetenschappen