Stimulating the employees of innogy SE to open the daily newsletters and the integrated article previews
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2017-07-01
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en
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Abstract
The daily internal newsletter is an important communication tool for innogy SE to motivate,
inform and connect their employees. Considering this relevance, the communication
department is interested that as many employees as possible open the daily newsletter and
the article previews, which are integrated in the newsletter. In this study, the subject line
and an article preview were adjusted in order to stimulate the employees to open the
newsletter and the adjusted article preview. It is shown that awaking the employees’
curiosity in the subject line is an effective technique stimulating the employees to open the
newsletter.
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Faculteit der Sociale Wetenschappen