Project management versus Change management: Exploring the most effective change technique to implement a sustainable strategic change in the hotel industry
| dc.contributor.advisor | Kok, R.A.W. | |
| dc.contributor.author | Spiridonova, Vera | |
| dc.date.issued | 2021-07-09 | |
| dc.description.abstract | Implementing environmental sustainable strategic changes is increasingly becoming a prominent factor for hotels to succeed in a highly competitive business environment. The purpose of this study was to explore which change technique, project management or change management, is the most effective to implement a sustainable strategic change in the hotel industry. An exploratory multiple case study was conducted, in which a comparison was made between the two change techniques based on five characteristics: goalsetting, tasks, standardization, stage-gate approach and employee involvement. These traits’ use and effectiveness were explored in four hotels, two of which used a PM technique and two of which used a CM technique. The results showed that employee involvement was the most important characteristic to effectively implement a sustainable strategic change in a hotel. As this is the strongest feature of change management, this change technique is concluded to be the most effective change technique. However, hard goalsetting (clear, expressed in numbers and with a deadline) and use of standardization, two project management traits, also showed to be noteworthy contributing factors. Nevertheless, in this study it is recommended to use change management when a hotel wants to make sustainable strategic changes. | en_US |
| dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/11162 | |
| dc.language.iso | en | en_US |
| dc.thesis.faculty | Faculteit der Managementwetenschappen | en_US |
| dc.thesis.specialisation | Innovation and Entrepreneurship | en_US |
| dc.thesis.studyprogramme | Master Business Administration | en_US |
| dc.thesis.type | Master | en_US |
| dc.title | Project management versus Change management: Exploring the most effective change technique to implement a sustainable strategic change in the hotel industry | en_US |
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