Supply chain collaboration: the key to value creation

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Healthcare providers are under increasing pressure due to ongoing budget cuts, increasing healthcare costs, tighter labor market conditions and increasing ecological awareness. They are urged to take a strategic approach to position itself effectively for the future, which further emphasizes the importance of designing an innovative last-mile logistics (LML) concept in healthcare sector. The project ‘Sustainable Supply Chain Management in Healthcare’ has been launched in order to investigate how to design an innovative LML concept in healthcare sector. With the help of a field lab, campus hub, a blueprint can be developed: cost-efficient, consolidated and emission-free last-mile solutions of (medical) goods. The challenge of LML concept is that it affects multiple key stakeholders (e.g. municipality, suppliers and logistic service provider) with different interests and values. The misaligned interests can prevent the occurrence of multi-stakeholder collaboration. Therefore, it is essential to pay close attention to the different expectations and needs of the stakeholders in order to gain better understanding of how value is created and captured in the development of LML concept. This study provides in-depth insight into the current situation of campus hub regarding what the expectations and tensions are related to LML in healthcare, by means of looking at how value is created and captured by stakeholders. This study applied an inductive qualitative method which is based on an interpretative approach. The data is gathered through semi-structured in-depth interviews and document analysis. The results showed that each stakeholder has different interests to participate the project and has different expectations. Nonetheless, the stakeholders do share a mutual goal to work towards the objective of campus hub. However, the project is still in its infancy. The stakeholders address different problems that they have encountered during the collaboration process. To overcome those obstacles, the stakeholders maintain trust in order to keep the collaboration moving forward. This implies that the collaboration between the stakeholders is mainly governed by trust. Trust is essential to build a collaborative culture of sharing information and open communication
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