Employee perception of CSR A quantitative study on the relationship of employee perception of CSR on employee engagement and the moderating effect of the orientation of individualism and collectivism

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2023-10-12
Language
en
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Abstract
This master thesis focuses on the employee perception of corporate social responsibility on employee engagement by also looking at the influence of national culture on this relationship, as measured by the dimension of individualism and collectivism from Hofstede’s framework. Previous research focused mainly on institutional levels, organizational levels, and single-country analyses, and were mostly aimed at external stakeholders, while neglecting the perceptions of employees. The perception of employees on CSR, however, is thought to have a positive relationship on the engagement of employees. The research question this study tries to answer, is: “How does employee perception of CSR influence employee engagement and is this relation moderated by the orientation of individualism/collectivism?” This study makes use of a cross-country analysis because a cross-cultural analysis of employees working in multiple countries can provide a more complete understanding of the relationship between the perception of CSR and employee engagement by studying how national culture influences the behaviour and perceptions of employees. A quantitative study has been conducted in the international business Checkpoint through sending out a survey to all employees. The data has been analysed by means of a linear regression analysis.
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Faculteit der Managementwetenschappen