Revealing Dutch Developers’ Willingness to Pay for Climate Adaptations through Theory of Planned Behaviour: a Contingent Valuation study

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With increasingly more people living in cities over the next coming years, the quality of life of the citizens is something that should be looked out for. The biggest threat to urban life is climate change, bringing the living conditions of citizens in danger. Climate adaptation can mitigate and reverse these impacts. However, the question is, who is going to pay for climate adaptation. This study looks into how developers are willing to pay for climate adaptation in developer agreements. This has been researched through the lens of theory of planned behaviour, seeing covering costs for climate adaptation as a behavioural intention. The results of the study showed that the attitude of the developers had a big impact on how much they were willing to pay for climate adaptation. Also, the subjective norms of the developers had a impact on how much they were willing to pay. In contrary to popular belief, the perceived behavioural control developers experienced, being for example how much resources they have to contribute, was not a significant factor in determining the willingness to pay.
Faculteit der Managementwetenschappen