From Intuition to Evidence
Keywords
Loading...
Authors
Issue Date
2025-07-01
Language
en
Document type
Journal Title
Journal ISSN
Volume Title
Publisher
Title
ISSN
Volume
Issue
Startpage
Endpage
DOI
Abstract
In today’s fast-paced, innovation-driven organizational landscape, understanding and fostering
creativity has become increasingly critical. This study, conducted in the Netherlands, examines
whether a brief, evidence-based (EB) online training focused on debunking frequently held lay
theories about creativity, can strengthen applied creativity knowledge in a workplace context.
A total of 290 Dutch employees (aged 20–85) spanning Marketing, HR, R&D, and Facility
Management were randomly assigned to either 15-minute video debunking creativity myths or
a control group which did not receive an intervention. Creativity knowledge was assessed both
before and after the intervention using validated, theory-informed tests grounded in Rhodes’ 4P
framework. Results showed participants initially endorsed approximately 40% of common
creativity myths. Post-training, those in the EB-training group significantly improved their
applied creativity knowledge (increase ≈ 1.7 points out of 9) particularly among individuals
with lower baseline scores. No significant differences were found across age groups, indicating
the training’s equal effectiveness across generations. Departmental experience did not predict
baseline knowledge. These findings suggest that brief, online EB-training effectively
challenges misconceptions and enhances creativity understanding in professional settings in the
Netherlands.
Description
Citation
Supervisor
Faculty
Faculteit der Managementwetenschappen