Enhancing Corporate Social Innovation through Beneficiary Involvement: A Case of ABN AMRO’s Reboot Program
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2025-06-27
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en
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In this study is explored how beneficiary involvement, specifically refugees, influences CSI through a qualitative analysis of ABN AMRO’s Reboot Program. This program tries to enhance the employment of refugees in the Netherlands, through skill-building and mentorship. Based on stakeholder and co-creation theories, this study examines the active and passive participations in co-creation and identifies multiple boundaries, such as language. Findings suggest that genuine co-creation, offering transparency and active participation, will enhance the alignment of the program with refugees’ needs. By exploring different types of CSI scaling, substantial growth and internal replication is highlighted, with limited broader impact. The study emphasizes that refugee involvement, although valuable, is largely passive, unless participants pursue it. Recommendations highlight the need for formal mechanisms to gain feedback systematically, as this ensures alignment with refugees’ needs and enhances scalability and sustainability
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Faculteit der Managementwetenschappen