City Image and Cultural Events

dc.contributor.advisorSmelik, A.M.
dc.contributor.advisorSintobin, T.M.J.
dc.contributor.authorLefkopoulou, M.
dc.description.abstractThe main purpose behind this MA thesis was to delineate the role and contribution of cultural events like film festivals in city branding processes and in the formation of city image, taking as a case study the city of Thessaloniki and the Thessaloniki International Film Festival. During this study the official tourism website of the city and two media articles about it were analysed under the scope of multimodal discourse analysis. Interviews were also conducted. One with a city official regarding city branding strategies and another with a representative from the Festival regarding how it functions in the city and what it contributes to its image. These elements were investigated under the scope of city branding and film tourism theories as well as the overarching theory of storytelling. The main findings confirmed the importance of the existence of cultural events in the formation of city and destination image and the vital role the Film Festival in particular holds for Thessaloniki. At the same time, it was revealed that they do not play such an active role in city branding practices which emphasizes other characteristics of the city.en_US
dc.thesis.facultyFaculteit der Letterenen_US
dc.thesis.specialisationTourism and Cultureen_US
dc.thesis.studyprogrammeMaster Kunst- en Cultuurwetenschappenen_US
dc.titleCity Image and Cultural Eventsen_US
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