English as a Signal of Internationality in Job Advertisements in the Netherlands.

Abstract

The present study aims to offer insight into the effect of the use of English as a signal of internationality in job advertisements for global and local organizations on potential applicants in a non-native English speaking context. Simultaneously, the present study aims to offer further insight into the effect of the use of English in job advertisements on the attitude toward the organization, the attitude toward the adverted position, and the application intention of non-native English speaking potential applicants. Even though, previous research has been conducted on the use of English in job advertisements in non-native English speaking contexts, to the author’s knowledge, no previous experimental research has been performed on the potential effect of the use of English in job advertisements for global and local organizations as a signal of internationality.