How do Dutch Populist Parties frame sustainability: A framing analysis of the 2023 Dutch elections
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2025-09-05
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en
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The increasing prominence of populist parties poses significant challenges for firms navigating their non-market environments, particularly concerning complex issues like sustainability. This thesis investigates how Dutch populist parties discursively construct sustainability and what strategic framing strategies they employ. In doing so, addressing a research gap on the intersection of political discourse and firms’ non-market environments. The study employs a qualitative frame analysis of six Dutch populist parties’ 2023 election manifestos, guided by a multi-layered framework of political, populist and strategic management theories. The findings reveal that Dutch populism is not set in stone. Contrarily, distinct narratives emerge: some parties frame sustainability through a lens of social justice and corporate fairness, others treat it as a technical problem requiring pragmatic management, while a third group constructs it as an illegitimate, elite-driven threat to the nation. This research contributes a nuanced, country-specific analysis integrating political and strategic perspectives. The study concludes that understanding the competing frames is crucial for policymakers and firms seeking to navigate the non-market environment more effectively.
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Faculteit der Managementwetenschappen