''The influence of language and different type of appeals on persuasiveness in anti-vaping advertisements''
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2023-06-24
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en
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The Foreign Language Effect has never been investigated in terms of anti-vaping advertisements in combination with fear and informational appeals. The purpose of the current study will therefore be to investigate the effectiveness of a first/foreign language when being combined with two different types of appeals with regard to healthcare prevention advertisements about vaping. The study included 149 participants who filled in an online questionnaire consisting of questions and Likert scales about the four different
advertisements. The results suggested that there was no Foreign Language Effect found within the current study, hence, it did not matter in which language the advertisements were
presented. Limitations, contribution to the theory and practical implications of the study’s results for practitioners and future research are provided.
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Faculteit der Letteren