Ambidexterity in the Creative Industries: Mediating the Impact of Business Model Innovation on Organizational Performance
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2024-06-26
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en
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This thesis examined whether organizational performance was influenced by business model innovation and ambidexterity, and how ambidexterity moderated the relationship between business model innovation and organizational performance within creative industries. To find out the relationship between these variables, a quantitative empirical study was conducted, utilizing a survey among 74 advertising firms in The Netherlands. A multiple regression model was applied to study the relationships between the variables. The findings included that none of the variables had a statistically significant impact on organizational performance in this study. The rejection of all hypotheses may have been due to the sample size and context. This research challenges existing knowledge based on ambidexterity and business model innovation theories and structures of analysis. Finally, this research provides a structure for future empirical research of business model innovation, ambidexterity, and the moderation relationship of ambidexterity on business model innovation in relation to organizational performance.
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Faculteit der Managementwetenschappen