Michelle Obama; Fighting For or Fighting Against? Representation on Facebook
Michelle Obama was the 41st First Lady of the United States of America from 2009 to 2017 and the first presidential wife of color. Traditional media coverage of Michelle Obama differs from the coverage of her predecessors. She was scrutinized more extensively because of her race. The former First Lady was often framed negatively based on existing stereotypes on black womanhood. Mrs. Obama uses her voice and new media to counter the attributed stereotypes. After her role of First Lady she remained political by fighting for causes of her interest via Facebook. Education for children and teenagers, the well-being of girls, equality between females and males, and whites and non-whites are amongst the political and social causes at the heart of her activism. This thesis looks at the representation of the self on Facebook from March 2018 till July 2020.
Faculteit der Letteren