Color priming and risk behavior. Experimental approach by the use of BRET

dc.contributor.advisorVyrastekova, J.
dc.contributor.authorLoenen, Wout
dc.description.abstractThis study is one of the first that investigates the relationship between colour and risk behaviour. Behavioural economists has shown in the past that behaviour can be changed by all sort of small interventions. The one still missing and heavily understudied is the influence of colour on behaviour. Three colour are used; grey, red, and green. The literature on red is substansive in contrast to the literature on green and grey is the control colour. However, risk behaviour is understudied. In this study the experimental approach is utilized by the use of BRET (Crosetto & Filippin, 2014). This provides the opportunity to isolate the colour effect. The result show a slight effect of colour priming on risk behaviour between red and green but not between the control task and the treatment tasks. This provides a stepping stone for further research to see if this effect is persistent. However, the control questions show that financial risk behaviour is not in line with actualen_US
dc.thesis.facultyFaculteit der Managementwetenschappenen_US
dc.thesis.specialisationEconomics & Policyen_US
dc.thesis.studyprogrammeMaster Economicsen_US
dc.titleColor priming and risk behavior. Experimental approach by the use of BRETen_US
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