Hitting two birds with one stone: the role of tenants in energy efficiency as means to combat energy povertyAn inquiry using regulatory focus theory to explain the attitude of Dutch tenants towards energy efficiency
The rising global energy prices have evoked increasing attention to energy poverty. Improved energy efficiency is a fundamental and effective way to address this problematic matter. The perspective of social housing tenants remains overlooked in scientific literature despite its importance, being the reason why this inquiry attempts to get a better understanding of the attitude of social housing tenants towards energy efficiency. Regulatory focus theory by Higgins (1997) was consulted to establish an understanding of the attitude of tenants based on basic human needs for either growth and advancement (promotion focus) or safety and security (prevention focus). A questionnaire was distributed to 374 social housing tenants within the Netherlands. The data was analysed with factor analysis and subsequently with regression analysis. The results show that tenants with a promotion focus tend to be positive towards energy efficient renovation, while tenants with a prevention focus show a more cautious attitude. Furthermore, the regression results with moderator variable ‘experienced energy poverty’ provide evidence that tenants with a prevention focus exhibit an increasingly negative attitude as experienced energy amongst tenants rises.
Faculteit der Managementwetenschappen