The Responsible Self at Work
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2025-07-08
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en
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This qualitative study contributes to an understanding of how employees engage in CSR initiatives by examining the role of identity work in this process. The insights of the inductive study specifically focused on employees, extend the fragmented literature on micro-CSR by developing a typology that analyses identity work as a key process whereby employees actively ‘partake’ in CSR initiatives, rather than simply accepting CSR in a top-down manner.
Through an examination of twelve semi-structured interviews, a typology of six distinct identity positions is identified. In recognising varying attitudes, behaviours, and experienced barriers regarding CSR initiatives, the study seeks to expand earlier theories of insider activism, employee engagement, and identity work. The identified barriers in the findings contribute to an often overlooked dimension in the current literature on CSR. Moreover, the research indicates that employee engagement in CSR efforts is influenced not only by personal values but also by organisational culture, the integration of CSR, and the various role expectations. The study reveals how employees shape their identity around CSR initiatives and offers a framework for organisations to develop targeted engagement strategies and align their engagement with national climate targets.
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Faculteit der Managementwetenschappen