Mobility in lower liveability level areas

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Prosperity was often solely based on GDP but recently the debate has changed. This led to the introduction of “broad prosperity”. Central is the thought that, in addition to having an income, health, education, social connections, personal development, leisure activities, and the quality of the environment in which people live are important to determine the prosperity. There are many indicators that influence broad prosperity. In this thesis, the focus is on how encouraging inhabitants of areas with lower levels of broad prosperity to use more sustainable forms of transport could improve their broad prosperity. A reason for this is that the car is a relatively sustainable unfriendly mode of transport, which negatively impacts the quality of the living area, but also the health of residents. When it comes to forming a viable alternative, public transport proves to be best modal choice. A modal switch will not happen all by itself. A switch can be caused by implementing measures that focus on creating a change in behaviour to make people use a different travel mode. In this thesis the focus is on which measures could increase demand in public transport with the main goal to improve the levels of broad prosperity.
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