#ArtToThePeople? Instagram, Art Museums and Democratising Practices

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dc.contributor.advisorHaak, M.A. van den
dc.contributor.advisorStevens, M.J.C.G.
dc.contributor.authorBosello, G.
dc.date.issued2019-08-26
dc.description.abstractToday, virtually every museum in Europe and in the United States strives to present itself as a democratic institution. At the same time, scholarly literature puts much emphasis on the democratising potential of social media for museum practice. Prompted by the lack of factual data on museum’s employment of social media bemoaned in scholarly theorisation, this thesis carried out an empirical study on how museums use Instagram. In particular, the thesis focused on the extent to, and the ways in which, museums are harnessing Instagram’s democratising potential in order to fulfil their democratic aspirations (RQ). Through content analysis and semiotic analysis, the thesis concludes that, currently, Instagram's potential for a more democratic museology is harnessed only to a very partial extent. For the main part, museums stepped foot on Instagram either animated by non-democratic promotional purposes or adopting an authoritative knowledge-telling attitude. Some virtuous exceptions were nevertheless registered.en_US
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/8052
dc.language.isoenen_US
dc.thesis.facultyFaculteit der Letterenen_US
dc.thesis.specialisationCreative Industriesen_US
dc.thesis.studyprogrammeMaster Kunst- en Cultuurwetenschappenen_US
dc.thesis.typeMasteren_US
dc.title#ArtToThePeople? Instagram, Art Museums and Democratising Practicesen_US
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