Social capital and project effectiveness in event industry
This study tried to explore how social capital influences the effectiveness of events in temporary project organizations in the event industry. A qualitative research method, namely a single case-study, was used to gain a deeper and better insight on these complex and social sensitizing concepts. An inductive method of analysis was chosen, since this fits the explorative character of the research. Therefore, the process of open coding, axial coding and selective coding was executed to answer the research question. Internal validity is guaranteed by carefully defining and communicating the definitions of the different concepts. Also, reliability is achieved by writing the study in a complete transparent way, and by full transcription of the interviews, which makes it easy to repeat the study. The study found a more sophisticated conceptual model of the effect of social capital on project effectiveness, which cannot be generalised due to the scope of the study. For achieving external validity, this study should be executed more often for different cases. This study found that structural embeddedness, relational embeddedness, shared goal and brand awareness influence the project effectiveness of an event in event industry.
Faculteit der Managementwetenschappen