Influencing the Investment Amount Decided Upon by Investors by Asking Reflective Questions
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Many investors make sub-optimal decisions regarding the height of their investments in the stock market. In order to help them make more optimal decisions, they can be asked questions through an application that are designed to make them think about the weak points in their thought process corresponding to their investment style. In this thesis it is attempted to make such an application. First, the participant has to respond to questions and statements presented by the application. Based on this an investment style is determined. Then he has to invest in three fictional companies while interacting with the application. During this interaction, the application asks both questions that are designed to influence the participant and questions that are designed to not influence him. After this has been done, it is determined if, during the time when the influenced questions were asked, the investors made more optimal investments. The results found in this pilot study suggest that most investors made more optimal investments; the height of their investments were lower and higher corresponding to the needs of their respective styles. Therefore, a follow-up study could be done using a large enough sample size to draw significant conclusions.
Faculteit der Sociale Wetenschappen