Running head: PERCEIVED USER FREEDOM & SAV ADOPTION 1 The effects of perceived user freedom on the attitude towards adopting SAVs

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2021-06-28
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en
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What if people could travel by using a 'driverless taxi'? Something that may sound difficult to imagine for some. Nevertheless, due to rapid developments in autonomous mobility technologies, it is only a matter of time before a mobility option becomes available that no longer demands the influence of humans in terms of driving as well as ownership. The question is however, to what extent are people willing to adopt this new form of mobility if it would limit their perceived user freedom. This issue was explored more deeply by answering the following research question: “What influence does perceived user freedom (autonomy in driving and ownership) have on the attitude towards the adoption of Shared Autonomous Vehicles (SAVs)?”. Qualitative research, in the form of semi-structured interviews, was conducted among 13 respondents to determine which factors weigh most heavily for current end-users in their choice for a mobility option. Subsequently, it was possible to investigate what these factors did with their attitude towards the adoption of SAVs. This research shows that the majority (69 percent) would currently not exchange their privately owned or leased vehicle for a SAV, and therefore has a negative attitude towards adoption. Nevertheless, the end-user is open to partial adoption, which means that in many cases it is no longer necessary for a household to own multiple vehicles. Lastly, the SAV is seen as a potential replacement for public transport, or as a solution for long-distance travel. This research has thus laid the foundation for SAV providers by giving a concrete and clear overview of the possibilities for offering this new form of mobility.
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Faculteit der Managementwetenschappen