Koninginnedag Amsterdam : terug naar de basis : Een onderzoek naar externe effecten tijdens een kleinschaliger Koninginnedag 2012
The goal of this research is to support the municipality of Amsterdam by providing insight into the perceived nuisance by the residents of Amsterdam during a more marginal Queens day in Amsterdam. It should also serve as a case study for the impact on the other various stakeholders who are involved with Queens day. The main question to be answered is as follows: What are the consequences of the measures to make Queens day smaller in the city centre of Amsterdam? This research is focussing on the nuisance by residents during Queensday in Amsterdam. In the recent years Queens day has grown to a big event in the city. The numbers of visitors grew from 400.000 in 2004 to 800.000 in 2011. After years of a growing numbers of visitors the crowd control is decreasing. This is because all these visitors lead to nuisance (garbage, noise, wild widdlers, and large crowds)for the residents in Amsterdam. The literature indicates that nuisance is a common problem in the city centres. As Tallon & Bromley (2004, p. 781) describe most of these nuisance is caused by visitors. Hereby the relation between the residents and the visitors is under pressure, because growing nuisance creates a worse relation. The residents experience more negative features than the visitors do. This creates imbalances in the relations and the discontent by residents grows. In the end the support to the visitors and tourists decreases among residents (Lankford & Howard, 1994, Ross, 1992, in Lindberg & Johnson, 1997, p. 405). Queens day was experienced more negatively because of these imbalances in the relation between residents and visitors. But not only the residents are unsatisfied. Partners like the NS, and other parties are unsatisfied about the conduct of Queens day as well. Vandalism in trains, drunkenness, violence against police and ambulance staff combined with nuisance by residents created reasons to make Queens day smaller. Adjustments in the organisation of Queens day were made and as a result, a lot of commercial events are spread over the city and not in the city centre anymore. With this adjustment the visitors will avoid the city centre. Another adjustment is the regulation of alcohol consumption. Supermarkets were not allowed to sell alcohol to their customers during Queens day.
Faculteit der Managementwetenschappen