Sharing is Caring: How Collaborative Fashion Consumption encourage sustainable fashion consumer behavior of Dutch female consumers
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2022-07-20
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en
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Collaborative fashion consumption is an alternate form of consuming that aims to tackle the present difficulties of female consumers' impulse shopping and throwaway culture of clothing. The purpose of this master's thesis is to explore how this alternative consumption trend and Instagram initiatives contribute to more sustainable fashion consumer behavior among Dutch female consumers aged 18 to 25.
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