The effect of color use in icon arrays and personal involvement on the intention of behavioral change.
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2025-01-31
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en
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How health risks are communicated affect how they are perceived and therefore the behavioral choices the public will make. This study aimed to investigate how color use and personal involvement level affect intention of behavioral change. Two sets of icon arrays about the risk of death by cardiovascular disease after eating different amounts of added sugar were created (black-and-white, color). Participants were randomly assigned to one of these two conditions and after seeing the icon arrays, answered questions about their added sugar intake. The median of Involvement was calculated, splitting into a high involvement and a low involvement group. Results of a two-way univariate ANOVA showed a main effect of involvement on behavioral intention, but no main effect of color and no significant interaction effect of involvement and color on intention to change behavior. These results support the importance of people’s involvement with a topic on their behavioral change.
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