The effect of the Nutri-Score on consumer food choice The moderating role of need for cognition on the relationship between the Nutri-Score and purchase intention of Dutch consumers

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dc.contributor.advisorAntonides, G.
dc.contributor.authorBeijer, Jamie
dc.date.issued2021-07-01
dc.description.abstractThis study aimed to find out how Nutri-Scores on food products affect the purchase intention of consumers in the Netherlands. In addition, need for cognition was included as a moderating variable to investigate differences between individuals high and low in need for cognition. By means of an online survey-experiment, data was collected from 405 respondents. Mixed AN(C)OVA and Paired Samples t-tests were conducted for testing the hypotheses. The results showed that, given the presence of the Nutri-Score, the label has a positive effect on consumers’ healthy purchase intentions, but only if customers actually see the label. However, no significant results were found regarding the moderator need for cognition. Hence, need for cognition does not influence the effect of the Nutri-Score on consumers’ purchase intentions. This study is relevant for the Netherlands in general, since it could be an impetus to introduce the Nutri-Score as a front-of-pack nutrition label on a larger scale in the Netherlands. In addition, it is one step further to implementing it as a mandatory food choice logo in the European Union. Nevertheless, further research is necessary to learn more about this topic.en_US
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/11430
dc.language.isoenen_US
dc.thesis.facultyFaculteit der Managementwetenschappenen_US
dc.thesis.specialisationMarketingen_US
dc.thesis.studyprogrammeMaster Business Administrationen_US
dc.thesis.typeMasteren_US
dc.titleThe effect of the Nutri-Score on consumer food choice The moderating role of need for cognition on the relationship between the Nutri-Score and purchase intention of Dutch consumersen_US
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