Navigating the innovation landscape at Open Brains
| dc.contributor.advisor | Hillebrand, B. | |
| dc.contributor.author | Facon, Alex | |
| dc.date.issued | 2024-07-05 | |
| dc.description.abstract | This research investigates the influence of the 'perceived threat of feedback' on the relationship between an entrepreneur's 'commitment to the pitched idea' and the 'degree of pivot.' It gives managerial insights to organizations, such as Bluehub, into how their Open Brains program might be structured to support entrepreneurial pitches. The paper contributes to the ongoing literature on how feedback benefits entrepreneurs by affecting their degree of pivot. It fills this research gap, how feedback influences changes in the business model. Data from 62 respondents of the Open Brain participants has been used. This study reveals that the ‘commitment to the pitched idea’ has a negative influence on the ‘degree of pivot’. Furthermore, the interaction of ‘perceived threat of feedback’ is introduced on the base relation. It shows that the interaction effect has no significance, ‘perceived threat of feedback’ has been revealed as a direct effect on ‘degree of pivot’. Further research should explore the interaction effect of multiple types of feedback, and if social media has an influence on the perception of feedback | |
| dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/17506 | |
| dc.language.iso | en | |
| dc.thesis.faculty | Faculteit der Managementwetenschappen | |
| dc.thesis.specialisation | specialisations::Faculteit der Managementwetenschappen::Master Business Administration::Innovation and Entrepreneurship | |
| dc.thesis.studyprogramme | studyprogrammes::Faculteit der Managementwetenschappen::Master Business Administration | |
| dc.thesis.type | Master | |
| dc.title | Navigating the innovation landscape at Open Brains |
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