SME Internationalization Strategies in Different Institutional Contexts: A Qualitative Multi-Case Study in the European Pharmaceutical Industry
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2023-07-04
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en
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Abstract
SMEs in the pharmaceutical industry are a relevant unit of analysis for the scope of this research as this industry is a breeding ground for innovative, rapidly internationalizing firms that need to adopt agile strategies to cope with the fast-changing nature of the industry (Wickhamm et al., 2016; Huang et al., 2015). Thus, drawing on the work of previous scholars (Gaur et al., 2019; Luo & Tung, 2018; Sim, 2006; Guiliani et al., 2014; Ozkan et al., 2022; Luo & Witt, 2021; Liu & Vrontis, 2017), this paper argues for a more nuanced and contextual understanding of the differences in the internationalization strategies to overcome LOF and LOS between SMEs from developed economies and emerging markets by analysing multiple case studies from firms in the pharmaceutical industry and linking these findings to the Knowledge-Based Model of Internationalization. Hence, using a qualitative comparative case study design, the aim of the paper is to answer the following question: ‘how do the internationalization strategies differ between developed and emerging SMEs in the pharmaceutical industry to overcome LOF and LOS?'
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Faculteit der Managementwetenschappen