DOING GOOD OR DOING BUSINESS? Surviving and Thriving after Crises
| dc.contributor.advisor | McCarthy, K. | |
| dc.contributor.author | Roozendaal, van , Maartje | |
| dc.date.issued | 2025-07-07 | |
| dc.description.abstract | Geopolitical crises like the Russia-Ukraine war reshape the global landscape, leading firms to face heightened stakeholder pressure and complex strategic choices. This study examines the effect of Corporate Political Activity (CPA) and Corporate Social Responsibility (CSR) on strategic decisions of S&P 500 firms during the Russia-Ukraine war, focusing on decisions to dig in, buy time, scale back, suspend or withdraw from Russia. Using a sample of 251 S&P 500 firms from 2022, the analysis found that firms engaging in CPA and CSR are more likely to adopt intermediate strategies, like suspending or scaling back operations, rather than fully exiting or maintaining business as usual. Firm size moderates these relationships, suggesting that larger firms that engage in CPA and CSR are more likely to maintain operations in Russia. These findings advance stakeholder theory and nonmarket strategy literature by showing how firms use CSR and CPA to balance stakeholder demands and maintain flexibility during crises | |
| dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/19785 | |
| dc.language.iso | en | |
| dc.thesis.faculty | Faculteit der Managementwetenschappen | |
| dc.thesis.specialisation | specialisations::Faculteit der Managementwetenschappen::Master Business Administration::Strategic Management | |
| dc.thesis.studyprogramme | studyprogrammes::Faculteit der Managementwetenschappen::Master Business Administration | |
| dc.thesis.type | Master | |
| dc.title | DOING GOOD OR DOING BUSINESS? Surviving and Thriving after Crises |
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