The effect of subjectively formulated news posts on the inclination to share posts on Facebook: A between-gender comparison.
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2024-06-07
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en
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Abstract
The aim of this study was to find how subjectivity in online news affects user inclination to share posts on Facebook. More specifically, it was hypothesised that there would be differences between genders, and women would be more inclined to share subjectively formulated news posts. However, the assumptions were not met. The survey results showed that men and women are comparable in their sharing inclination of news regardless of the extent of subjectivity in posts. A qualitative part of the survey provided additional information for analysing the findings. According to respondents, most of them rarely share anything on their feeds but only in private messages. The most important factors that make people want to share posts online are whether the content is interesting, funny or informative/useful. Moreover, people feel more inclined to share posts if they are connected to their field of interests or the place where they live.
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