Evaluation the mediating role of attitude in the relationship between cognitive factors and purchase intention for refurbished smartphones: A quantitative analysis

Simple item page
dc.contributor.advisorWeeterings, I.
dc.contributor.authorLeijdekkers, Diewertje
dc.date.issued2024-07-03
dc.description.abstractThe global e-waste problem is growing, with approximately 50 million tonnes of e-waste being produced each year. Rapid technological development and social comparison contribute to an increasing demand for the latest trends, resulting in a short life cycle of high-tech products such as smartphones and the loss of scarce materials. However, the refurbished smartphone market offers a sustainable alternative by extending the life of electronic devices and reducing waste. This research focuses on how environmental knowledge and perceived risk influence purchase intention for refurbished smartphones, with attitude as a mediator. The methodology of this study used a deductive approach and a quantitative research design through an online survey. The sample consisted of adults in the Netherlands, and non-probabilistic sampling techniques such as snowball and convenience sampling were used to obtain a large and diverse sample. Seven hypotheses were constructed and tested using multiple regression analyses via the process macro in SPSS. The results show that attitude has a strong influence on purchase intention, while perceived risk has a negative effect on both attitude and purchase intention. However, environmental knowledge was found to have no significant effect on either purchase intention or attitude, which contradicts previous literature. The results of this study have both theoretical and practical implications. Theoretically, the results suggest that the assumption that environmental knowledge directly influences the purchase intention for refurbished smartphones needs to be revised. Practically, manufacturers and retailers can implement strategies to reduce perceived risk, such as offering extended warranties and transparent communication about the refurbishment process, to increase purchase intention. In conclusion, attitudes play a crucial mediating role and have a strong influence on the purchase intention of refurbished smartphones. Addressing perceived risks and encouraging positive attitudes are essential to promote the adoption of refurbished products and contribute to a circular economy.
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/17509
dc.language.isoen
dc.thesis.facultyFaculteit der Managementwetenschappen
dc.thesis.specialisationspecialisations::Faculteit der Managementwetenschappen::Master Business Administration::Marketing
dc.thesis.studyprogrammestudyprogrammes::Faculteit der Managementwetenschappen::Master Business Administration
dc.thesis.typeMaster
dc.titleEvaluation the mediating role of attitude in the relationship between cognitive factors and purchase intention for refurbished smartphones: A quantitative analysis
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
MasterThesis_DieuwertjeLeijdekkers_S1107912_FinalVersion.pdf
Size:
1.78 MB
Format:
Adobe Portable Document Format
Download
Collections
Faculteit der Managementwetenschappen