Explaining consumers’ use of Nutri-Score by motivation, ability, and perceived source credibility

Simple item page
dc.contributor.advisorBloemer, J.
dc.contributor.authorDeniz, Sule
dc.date.issued2022-06-28
dc.description.abstractAs obesity and health-related consequences continues to rise, there is a growing concern for supporting Dutch consumers in making healthy food choices. The Netherlands has the ambitious goal of reducing society’s obesity problem. Hence, the Nutri-Score was recently introduced on food packages. To increase consumers’ use of Nutri-Score, the drivers: motivation and ability to process and perceived source credibility can have a positive impact. In addition, the need for nutrition information can have a positive impact on the motivation and ability to process. Perceived source credibility is represented by three sources: the Dutch government, Albert Heijn and Food producers. The purpose of this study is to examine the impact of perceived source credibility on the use of the Nutri-Score and to examine the impact of perceived source credibility on the relationship between the motivation and ability to process and the use of the Nutri-Score. However, the impact of the need for information on the motivation and ability to process is also examined, since it is an important driver. The results showed that the need for information does have a significant positive impact on the motivation and ability to process. Furthermore, motivation and perceived source credibility do have a significant positive impact on Nutri-Score use, but the ability to process does not have a significant effect on Nutri-Score use. However, perceived source credibility significantly impacts the relationship between motivation and ability to process and the use of Nutri-Score. This research contributes to the literature by explaining the importance of stimulating the need for information, the motivation and (ability) to process and perceived source credibility to increase consumers’ Nutri-Score use.en_US
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/13957
dc.language.isoenen_US
dc.thesis.facultyFaculteit der Managementwetenschappenen_US
dc.thesis.specialisationMarketingen_US
dc.thesis.studyprogrammeMaster Business Administrationen_US
dc.thesis.typeMasteren_US
dc.titleExplaining consumers’ use of Nutri-Score by motivation, ability, and perceived source credibilityen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Masterthesis_SuleDeniz.pdf
Size:
10.97 MB
Format:
Adobe Portable Document Format
Download
Collections
Faculteit der Managementwetenschappen