Effective and appealing. A study about the role of intervention appeal on debunking texts in the context of alcohol consumption.

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dc.contributor.advisorSchmid, P.M.
dc.contributor.advisorHornikx, J.M.A.
dc.contributor.authorCrum, B.J.
dc.date.issued2024-08-07
dc.description.abstractAlcohol consumption brings many negative health benefits. Some studies claim there is a safe or even beneficial level of alcohol consumption, but these claims are either so specific or dependent on other factors that this study considers belief in a safe level of alcohol consumption a misconception. This study investigates whether title preference of debunking texts about misconceptions on alcohol consumption are predicted by prior belief or disbelief in that misconception (H1), whether this effect is moderated by openness to experience (H2) and if there is a difference in effect between a relevant and an irrelevant debunking text (H3). Analysis resulted in rejecting the first and second hypotheses (H1 & H2) but confirming the third (H3). Debunking safe alcohol consumption levels was revealed to result in significantly lower belief in this misconception than when participants read the debunking text about magnesium deficiencies. Since this is one of the first study to research intervention appeal in the context of misinformation, several methodological and theoretical considerations and suggestions for future research are provided.
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/17927
dc.language.isoen
dc.thesis.facultyFaculteit der Letteren
dc.thesis.specialisationspecialisations::Faculteit der Letteren::Master Communicatie- en informatiewetenschappen::Communicatie en Beïnvloeding
dc.thesis.studyprogrammestudyprogrammes::Faculteit der Letteren::Master Communicatie- en informatiewetenschappen
dc.thesis.typeMaster
dc.titleEffective and appealing. A study about the role of intervention appeal on debunking texts in the context of alcohol consumption.
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