Framing Obesity in Irish and Singaporean Media: A Comparative Discourse Analysis.
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2023-02-15
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en
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News coverage has a big influence on public opinion. Previous research has investigated this
influence, and has found that framing is often used to shape the way issues are portrayed in
media. Framing choices express the values and stakes of the source, which are often in
alignment with cultural values. Obesity is a global problem that generates large amounts of
news coverage. The present study investigates the framing of obesity news coverage in
Singapore and Ireland. A qualitative framing analysis was conducted inductively, through
which three dominant frames were found: the environmental frame, the stigma frame and the
fault frame. Ireland most commonly framed obesity as a result of an enabling environment
and aimed for regulatory change by the government. Conversely, Singapore most commonly
attributed obesity to unhealthy lifestyle choices and emphasised the role of parents to raise
children with desirable habits. The research attempted to explain identified differences using
Hofstede’s cultural dimensions (Hofstede, 2011).
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