Are we there yet? A thesis on behavioural intention to use demand responsive transport in rural areas
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2025-06-25
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en
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Rural areas often struggle with traditional public transport systems due to their sparse density and low demand, which results in a financially inviable system. A solution to this problem could be demand-responsive transport (DRT). However, many systems over the years have failed due to various reasons, including low ridership. This thesis aims to understand the reasons why (potential) users (do not) opt for this service, using theDRT system Flex in Zeeland (NL) as a case study. Three aspects were included in this research, namely the rural spatial context, personal characteristics of (potential) users, and aspects of transport.
This thesis concludes that reliability, comfort, and accessibility are the most important aspects, whereas social influence has a lesser effect on DRT adoption. However, some aspects might be unimportant on their own, but (in)directly influence other, more important indicators. Moreover, the rural spatial context and personal characteristic of rural users could negatively and positively influence the use of DRT: the lack of public transport in rural areas can stimulate inhabitants to opt for DRT, whereas a cultural aversion towards new modes of transport and high levels of car ownership can inhibit the adoption of DRT.
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Faculteit der Managementwetenschappen