De Semiotische Analyse van een Restaurant's Merkidentiteit

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dc.contributor.advisorStevens, M.J.C.G.
dc.contributor.advisorMeelberg, V.
dc.contributor.authorDijk, E.
dc.date.issued2020-07-17
dc.description.abstractThis thesis examines how restaurants can analyse their own offline brand identity through a semiotic approach to translate their offline identity into an online identity. The food industry, especially restaurants, do not have the knowledge about translating its offline brand identity to online, while it is necessary for marketing purposes. These restaurants are struggling with the developments of digitalisation and are lacking in the cultural information needed to tackle such a problem. Therefore, this thesis creates a fundamental bridge between the marketing field and cultural studies.en_US
dc.embargo.lift10000-01-01
dc.embargo.typePermanent embargoen_US
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/9532
dc.language.isoenen_US
dc.thesis.facultyFaculteit der Letterenen_US
dc.thesis.specialisationCreative Industriesen_US
dc.thesis.studyprogrammeMaster Kunst- en Cultuurwetenschappenen_US
dc.thesis.typeMasteren_US
dc.titleDe Semiotische Analyse van een Restaurant's Merkidentiteiten_US
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