Organizational or corporate identity A qualitative study in the context of a single university combining multi-level organizational identity and corporate identity in the light of signal honesty

Abstract

This research aims to study the relationship and multi-level linkages between organizational culture, organizational identity, and corporate identity in the context of a single university. Using the Ravasi (2016) model as base, an adaption of the model has been made to account for multi-level linkages between the constructs of organizational culture, organizational identity, and corporate identity. This research uses a qualitative design, in which interviews have been conducted with academic staff members of two different faculties. The analysis shows that different faculties have different identities and that the organizational culture might differ between and even within faculties. Furthermore, it shows that the link between organizational culture and organizational identity might differ depending on the object off study, as well as the role of corporate identity. Furthermore, it shows that different identity processes such as sensemaking and sensegiving can occur depending on the unit if analysis