Identity domains as cognitive drivers of competitive interaction: a single case study analysis of the Dutch health insurance market
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2022-08-30
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en
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Organizations in a competitive environment act and respond to various economic drivers. This research suggests that cognitive drivers, specifically organizational identity, may be an important factor in competitive interaction. Through abductive research in the Dutch health insurance market, this research found that health insurers draw on identities in organizational, industry, and strategic group domains to influence competitive interactions. In particular, this research found that organizational identity relates to product offerings at business-level; industry identity relates to downstream strategies at corporate-level; strategic group identity relates to expansion modes on the corporate level. The results highlight the strategic group as a filter in the identity domains and form a conceptual model that describes how the identity domains of health insurers influence competitive interaction at business-level and corporate-level.
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Faculteit der Managementwetenschappen