From pixels to playlists” - The cultural meanings behind the adoption of AI-generated music among consumers

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dc.contributor.advisorFranco, P.
dc.contributor.authorBennink, Stan
dc.date.issued2024-07-03
dc.description.abstractIn recent years, not only the use of generative artificial intelligence (AI) has increased, but the implementation of AI in music generation has also increased significantly. This thesis, focuses on the adoption of AI-generated music among consumers. More specifically the research question stated is: “How do cultural meanings influence the adoption of AI-generated music among consumers?” Taking on a consumer culture approach to add cultural meanings to existing adoption theories. Providing a deep understanding of how consumers adopt AI-generated music. Existing literature on AI-generated music is mainly quantitative, lacking the social and cultural factors that influence adoption. This thesis aims to address these cultural meanings, by performing netnography and in-depth interviews. Grounded on practice theory, a framework is composed to discuss the adoption of AI-generated music among consumers. The framework addresses the change in a dedicated listening practice when AI is introduced. The introduction of AI as a material, has an impact on the meanings of dedicated listening. This change has two challenges (authenticity and regulations) that influence the adoption of AI-generated music. Overall, adding a cultural perspective to existing adoption theories and contributing to research on AI-generated music. Shedding light on why consumers resist or adopt AI-generated music, provide insights for managers and entrepreneurs to understand adoption from a consumer perspective.
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/17493
dc.language.isoen
dc.thesis.facultyFaculteit der Managementwetenschappen
dc.thesis.specialisationspecialisations::Faculteit der Managementwetenschappen::Master Business Administration::Innovation and Entrepreneurship
dc.thesis.studyprogrammestudyprogrammes::Faculteit der Managementwetenschappen::Master Business Administration
dc.thesis.typeMaster
dc.titleFrom pixels to playlists” - The cultural meanings behind the adoption of AI-generated music among consumers
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