The Motivation to Engage in Volunteer Work: Applying Self-Persuasion and Acknowledging of Resistance
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2022-07-08
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en
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Abstract
The number of young people volunteering is decreasing. For a
recruitment to be effective, the content should match people´s
motivation. In Study 1, the motivation of youngsters to volunteer
was investigated. Youngster between 16 and 27 were asked to fill
in an online questionnaire about their experiences with volunteer
work and their motivation of engaging in it. It was found that
young people are intrinsically motivated to help others. The self efficacy and ability to make a change by helping others are the
driving forces to engage in volunteer work. The lack of time was
named as main constrain. In Study 2, a recruitment campaign
matching the youngsters´ main motive for volunteering was set
up. In an online survey, youngsters aged 16 to 27 years received
a flyer appealing to their motivation of self-efficacy in helping.
In the experimental condition, the flyer had an additional
paragraph acknowledging the youngster´s lack of time.
Furthermore, they were asked to name arguments why helping is
important as a Self-Persuasion technique. The flyer in the control
condition was lacking the additional paragraph and participants
were asked to name their hobbies instead of arguments. The
hypothesis was that applying these techniques in a recruitment
campaign would increase youngsters´ intention to engage in
volunteer work. No effect was found. Nevertheless, the
effectiveness of Self-Persuasion on actual behavior of
volunteering remains a worthwhile topic to investigate.
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Keywords: motivation to volunteer, youngsters, self-efficacy, self-persuasion,
acknowledging the resistance
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Faculteit der Sociale Wetenschappen