Here You Leave Today and Enter the World of Yesterday, Tomorrow, and Fantasy." An analysis of Disneyland Anaheim, Disneyland Paris, and Geert Hofstede's Dimensions of National Cultures.
This study addresses the question: to what extent serve Geert Hofstede’s dimensions of national cultures as a prediction for the success of Disneyland Park in Anaheim, California, and the initial failure of Disneyland Paris in Europe? The notions of Americanization, globalization, themed environments, and hyperreality are analyzed to give a clear picture of the current stance in the discipline. Geert Hofstede’s dimensions of national cultures are applied to the United States and France to demonstrate the cultural differences between these countries. It was discovered that France and the United States are juxtaposed on five of the six cultural dimensions. Certain examples of the cultural differences are applied to the Disneyland Park in Anaheim and Disneyland Paris. It is presented that most problems that were caused by these differences could have been avoided or can be solved by looking closely at Geert Hofstede’s model.
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