Strategies of arts entrepreneurs for dealing with the art-commercial paradox
This thesis researches the coping strategies that arts entrepreneurs use in practice to cope with the paradox between artisticity and commercialism. This thesis departs from the trend in arts entrepreneurship research to focus on defects in arts entrepreneurs’ employability but instead focuses on their competence. Nineteen 1,5 hour interviews with Dutch arts entrepreneurs spanning various industries in the creative sector show that arts entrepreneurs deploy a variety of coping strategies that are effective enough to reduce strain experienced by the art-commercial paradox in the majority of participants. The role of artistic and economic logics as drivers for the manifestations of the art-commercial paradox is confirmed. An important new finding is that arts entrepreneurs are primarily driven by the freedom to do what they like, above other artistic or economic values. Another finding is that they can be coherently clustered based on their strain experienced, their attitude towards the concept of commercialism and whether their work has an applied or conceptual nature.
Faculteit der Managementwetenschappen