User Comprehension and Decision-making in Cookie Banners: The Impacts of Nudging and Data Privacy Interest.
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2024-02-29
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en
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This study investigates the impact of nudging techniques employed in cookie banners and individuals' data privacy interest on information comprehension and decision-making. Through an online survey, participants were exposed to one of three cookie banners and assessed on their comprehension of the information presented, as well as their privacy choices. The study employed a two-way ANOVA to examine the effects of nudging and data privacy interest, as well as their interaction effect, on information comprehension scores. A chi-square test was utilized to explore the influence of data privacy interest on cookie consent choices. The results challenge initial assumptions drawn from theoretical frameworks such as Nudge Theory, the Dual-processing Theory, and the Privacy Paradox. Contrary to expectations, the results did not reveal significant associations between nudging, data privacy interest, and information comprehension. Similarly, there was no significant correlation found between data privacy interest and cookie consent choices. These findings challenge assumptions drawn from existing theoretical frameworks and contribute to our understanding of the nuanced factors influencing user interactions with online privacy mechanisms.
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