The effect of swear words in a foreign language in advertising.
dc.contributor.advisor | Meurs, W.F.J. van | |
dc.contributor.advisor | Hubers, F. | |
dc.contributor.author | Hofmann, M.I.H | |
dc.date.issued | 2020-10-26 | |
dc.description.abstract | In my thesis I evaluated whether swear words in an advertising change the attitude towards the advertisement. And whether those swear words should be used in the mother tongue of customers or in a second language. | en_US |
dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/11794 | |
dc.language.iso | en | en_US |
dc.thesis.faculty | Faculteit der Letteren | en_US |
dc.thesis.specialisation | International Business Communication | en_US |
dc.thesis.studyprogramme | Bachelor Communicatie- en Informatiewetenschappen | en_US |
dc.thesis.type | Bachelor | en_US |
dc.title | The effect of swear words in a foreign language in advertising. | en_US |
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