The effect of swear words in a foreign language in advertising.

dc.contributor.advisorMeurs, W.F.J. van
dc.contributor.advisorHubers, F.
dc.contributor.authorHofmann, M.I.H
dc.date.issued2020-10-26
dc.description.abstractIn my thesis I evaluated whether swear words in an advertising change the attitude towards the advertisement. And whether those swear words should be used in the mother tongue of customers or in a second language.en_US
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/11794
dc.language.isoenen_US
dc.thesis.facultyFaculteit der Letterenen_US
dc.thesis.specialisationInternational Business Communicationen_US
dc.thesis.studyprogrammeBachelor Communicatie- en Informatiewetenschappenen_US
dc.thesis.typeBacheloren_US
dc.titleThe effect of swear words in a foreign language in advertising.en_US
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