Balancing green ambitions and social needs: exploring sustainability and affordable housing in KnoopXL Eindhoven, while avoiding the risks of greenwashing
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2025-07-06
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en
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As cities emerge and expand, achieving both sustainability and affordable housing presents a challenge for cities to tackle climate change while being liveable. The KnoopXL project Eindhoven aims to transform a grey office district into a dynamic, green, and sustainable city hub with 9,000 new homes. However, conflicting interests between urban densification, green space, and housing affordability pose challenges during the planning and implementation phases. This research explored how KnoopXL has addressed sustainability and affordable housing without running the risk of greenwashing. Greenwashing is an emerging challenge in urban planning as planners propose development plans claiming to be sustainable while not providing a meaningful environmental or social benefit. By using KnoopXL as a case study, it provides an understanding of the different aspects that shape the development of affordable housing and sustainability in relation to greenwashing, including stakeholder dynamics, technological innovations, economics pressures, and transparency and communication in planning. Ultimately, through the perspectives of various stakeholders involved in the project, this research will show how complex the balance between sustainable and affordable housing is, but greenwashing risks can be mitigated. This research aimed to reveal more appropriate strategies for urban area development, and to improve social equity and environmental quality.
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Faculteit der Managementwetenschappen