The Green Language of Change
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2021-01-15
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en
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Abstract
This research analyses how the Greenpeace Amazon campaigns (2016-2020) and the
changing political climate of environmental policies by Michel Temer and Jair Bolsonaro in
Brazil influence one another. First, through a historical analysis of the envirnmental politics under Bolsonaro in Brazil. Second, through a visual analysis of three campaigns of the preservation of the
Amazon forest by Greenpeace. The analysis includes the following campaigns: Oil Spill and Burnt
Forest Action in Brasilia (2019), Ice Sculptures of Melting Leaders Trump and Bolsonaro in
New York (2020), and Monument to Destruction in the Pantanal in Brazil (2020). The visual
analysis is informed by the theory of “mythologies” (1957) by Roland Barthes exploring the signification of the selected images which accompany the campaigns. The research shows a strong influence of the political climate on the campaigns, but lacks a significant influence of the campaigns on the narrative of Bolsonaro.
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Faculteit der Letteren